Experienced digital marketing professional with over 3+ years of expertise in managing and growing digital presence across the F&B, fashion, and retail home living industries. Currently serving as a Lead Marketing Team at a digital marketing agency, focusing on developing data analysis skills, evaluating marketing performance, and conceptualizing marketing strategies to achieve company goals. I also specialize in crafting high-quality visual content—including photos and videos—with advanced editing skills. Proven track record in driving organic engagement and achieving measurable results through strategic content marketing, without reliance on paid advertising. A creative, detail-oriented, and passionate individual with a strong commitment to continuous learning and delivering impactful outcomes.

(Feb 2020 - March 2021)

(Dec 2021 - March 2022)

(June 2022 - June 2023)

(June 2023 - Aug 2024)

(Aug 2024 - Present)

Bachelor of Applied Science in Business Administration ( Diploma's Degree, D-4 )

Study Program of Business Administration

Responsible for developing marketing strategies across various channels, including social media, marketplaces, websites, paid ads, Google search, and other marketing platforms to support the sales team in acquiring clients. Additionally, overseeing and evaluating team performance while staying updated on industry trends to develop innovative and effective strategies. This role focuses on achieving business revenue targets through a data-driven and creative approach.

Social Media Specialist

(June 2023 - August 2024)

Scope Of Work:

Manage all content for the Instagram account, including developing content strategies, analyzing performance, and conducting evaluations. Oversee the entire content creation process, including copywriting. Identify, approach, and collaborate with Key Opinion Leaders (KOLs) for social media campaigns. Explore and secure potential partnership opportunities.

Marketing & Partnership Executive

(August 2023 - Desember 2023)

Scope Of Work:

Oversee the entire live shopping process, including data processing and presentation, to optimize performance and maximize GMV. Manage partnerships with KOLs and media for marketing campaigns. Develop marketing briefs for content strategies during twin-number events on marketplaces. Identify and secure opportunities for bazaars and offline store collaborations.

Scope Of Work:

Manage all content for the Instagram account, including developing content strategies, analyzing performance, and conducting evaluations. Oversee the entire content creation process, including copywriting. Identify, approach, and collaborate with Key Opinion Leaders (KOLs) for social media campaigns.

Scope Of Work:

Manage the company's Instagram accounts, including content creation, trend research, and campaign execution. Plan, design, and schedule content to ensure consistent and engaging social media presence. Oversee all activities on the company's Shopee accounts and handle reseller transactions on the company's Tokko accounts.

Scope Of Work:

Manage all company social media accounts, overseeing content creation, trend research, and campaign execution. Develop and design content strategies to enhance engagement and brand presence. Plan and schedule content to ensure a consistent and effective social media strategy.